Since the kickoff of the first European Championship matches, Quality Pack’s special packaging for soft fruits and snack vegetables has been available in supermarkets. At the moment, blueberries in this European Championship-themed packaging are drawing attention in Poiesz supermarkets. This retail chain is located in Friesland and Groningen. We spoke with Jacco van Paasschen of Fruit Freshi, the supplier of blueberries to this retailer.

Jacco shares, “We came across Quality Pack’s unique packaging and were charmed by the design! At Fruit Freshi, we aim to be more than just a supplier of high-quality fresh products for supermarkets. We want to be a knowledge partner offering innovative and surprising packaging. By thinking outside the box, you can distinguish yourself. That’s a key reason why we chose to work with Quality Pack.”

“The collaboration with Quality Pack is going well, especially due to the personal contact and short communication lines,” Jacco continues. “At the start of the packaging process, we worked to find the optimal temperature and sealing time to securely attach the film. Quality Pack was very helpful and provided excellent input. That made the process smooth! By the way, we package the fruit in our own facility, the sustainable Freshi House.”

“Because we handle in-house packaging, we can achieve unique results and stand out from our competitors. It’s invaluable to work closely with a partner who, like us, prioritizes sustainability and innovation. And of course, it’s so much fun to tie into events like this! Now we’re just hoping the Dutch national team goes far in this European Championship!”