Satori SA has launched a line of premium fruits with carefully ripened pitayas, mangoes, avocados and mini bananas ‘Bananito’. This Gustoline is supplied worldwide at the very peak of freshness and flavour. But it doesn’t stop there. Satori SA’s vision goes beyond delivering exceptional products. With a fresh perspective on brand experience and consumer behaviour, they created a unique retail concept offering a complete consumer experience. Within this concept, packaging plays a crucial role.
In collaboration with the Swiss company Satori SA and its Dutch branch 529 Logistics B.V. in Poeldijk, Quality Pack developed an appealing packaging line that perfectly complements this premium fruit range and completes the overall experience. At Satori SA, creative leadership was provided by Tess van Buel, the creator and designer of the Gustoline. Her vision for brand experience served as the foundation for this retail concept.
Danny Ruijgrok of 529 Logistics explains: “We had already collaborated on several packaging concepts, and over time, Quality Pack became more than just a supplier. Quality Pack understands our way of working, our ambitions, and the quality standards we uphold as a group. When Satori SA came up with this new idea, Quality Pack was the obvious choice to carry out this project.”
Packaging as brand experience
From the very beginning, the ambition was clear: to make an impact with packaging that stands out, entices, and conveys a premium feel.
“Colour became an essential element in this. Vibrant, bold and expressive tones that make the Gustoline brand recognizable are key components of Tess van Buel’s creative concept,” Danny continues.
From idea to tangible result
Together with all parties involved, we worked step by step towards a unique packaging concept. Bas van Doorn from 529 Logistics adds: “The development process unfolded exactly as it should: smooth, focused, and with room for refinement. Thanks to our existing relationship, we were able to move quickly and there was an immediate understanding of where we wanted to go. This meant we didn’t need endless back-and-forth discussions. Instead, it was about refining details and pushing the concept until it truly embodied the vision.”
The moment everything comes together
“There’s one moment that sums it all up: when you hold the first finished package in your hands,” Tess says with a smile. “Watching a design on a screen is one thing, but experiencing it as a physical product is different. That’s the moment when everything comes together. The packaging was exactly as we had envisioned: a confirmation that every decision had been the right one,” Tess continues.
A brand that comes alive
The response to the new packaging range has exceeded all expectations. Laurens Muilwijk of 529 Logistics explains: “Our customers love the designs and have fully embraced the Gustoline and its strong identity enables them to truly “own” the brand. The packaging tells a story that invites others to become part of the experience. It feels like we’re building something together, a positive chain where everyone involved contributes to the story”.
Collaboration as the foundation of success
At Quality Pack, we believe that this collaboration forms the foundation for packaging that is not only visually appealing or functional, but truly adds value. The Gustoline packaging we developed together with Satori SA and 529 Logistics demonstrates what can be achieved through a strong and committed partnership.
Want to know more about the vision behind the Gustoline? Discover the story here.